portfolio
laksha
integrated designer
HI THERE!
In a nutshell, my enthusiasm for creative problem-solving and constant
learning is accompanied with the thrill of visualizing impactful narratives and digital solutions. Throughout my career, I've been driven by the desire to create delightful experiences and find innovative and feasible design solutions that empower people.
My business cards say such things as communication designer as well as visual experience designer and product designer – both in experience and degree. But when you get right down to it, I’m much more -
I’m an animator, experience designer, researcher, innovator, storyteller, prototyper, growth hacker, team player, content creator. Most of my work happens where design development meets user experience, where human-centered design overlaps with technology. I draw my creative energy from traveling and eating my way around the world. When I'm not in front of my screen, I love being outdoors, doing yoga or making jams. I love meeting new people and hearing new perspectives.
If you want to bounce your ideas off of me or chat about design innovation, content development, or your love of music and yoga, drop me a line!
education
2018-2022 HOCHSCHULE ANHALT - GERMANY
Master's in Integrated Design.
2013-2017 INDIAN INSTITUTE OF CRAFTS & DESIGN
Professional Diploma in Crafts & Design.
2016 INDIAN INSTITUTE OF MANAGEMENT
Crafting Luxury & Lifestyle Business Management Workshop.
2012 DARRANG COLLEGE - TEZPUR
Higher Secondary Education.
2010 ST. JOSEPH'S HIGH SCHOOL - TEZPUR
Secondary Education.
fellowship
2017-2018 UNESCO-SAHAPEDIA
Digital Mapping of the cultural assets of the heritage town- Pushkar using Geographic Information System.
skills
Microsoft Office
Sketch
Figma
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Animation Design
Work
experience
2021-2022
Communication design - SAP
Office of the CEO
2020-2021
Visual Experience Design - SAP
Intrapreneurship Team
2019-2020
Experience design - Robert Bosch GmbH
visual design
projects
COMMUNICATION DESIGN_OFFICE OF THE CEO
- Formulated multiple visual designs for Christian Klein's social media accounts posts: LinkedIn, Instagram and Twitter.
- Assessed and redesigned CEO's strategy decks for external company presentations.
- Designed strategic powerpoint presentations for the office of CEO and CFO - aligning with the SAP corporate branding.
- Supported the head designer in various internal design tasks such as weekly newsletters, internal events, etc.
cop26
Way too often, we think about #sustainability in terms of the distant future, but each day that passes without taking adequate action is a day wasted. It is now or never for concrete global activities that can not only address the effects of #ClimateChange, but also have a lasting impact on its causes. This weekend marks the start of #COP26. I hope to see three aspects prioritized during the conference.
HYBRID WORK
The last year has shown the advantages of remote work, also for me personally: Working from home, I‘ve had more time to focus, reflect, and draw clear conclusions. Besides the positive impact not only on my work-life balance but also on our planet, this new way of working offers flexibility and many people have told me they feel more productive.
So, let’s welcome the “new normal” #hybridwork and the many different ways it enables us to (re)connect.
SAP
FIONEER
Many congratulations to SAP Fioneer on officially starting their operations today! Dirk Kruse and everyone involved in reaching this important milestone can be incredibly proud of what they have achieved so far – and this is just the beginning! SAP Fioneer will continue SAP's long and successful track record in the financial services industry by helping customers transform their business with innovative solutions that cover banking and insurance processes end-to-end.
MENTAL
HEALTH
At work, we cannot underestimate the role that leadership plays in these times. Empathy in the workplace means building trust, understanding the needs and goals of our colleagues, and shaping a work environment in dialogue with each other. The pandemic has been a reminder for many that our #MentalHealthMatters.
NEWSLETTERS
Designed newsletter templates for internal SAP communications in order to present valuable information related to SAP's breakthrough year that was 2021, through its products, businesses and people who are driving the change.
Goal: Design to cater to the idea of summarizing the Key Highlights of 2021. To convey SAP's brand image, build credibility and cultivate a community around its products and services which were launched in 2021 and what to look forward to in 2022.
INTELLIGENT ENTERPRISE
Re-visualised the structure of SAP as an intelligent, sustainable enterprise. One that consistently applies advanced technologies and best practices within agile, integrated business processes.
Goal: Design the structure that enables customers to understand how using SAP solutions will help their enterprises become an intelligent, sustainable enterprise. By providing the foundation for companies to break down departmental silos and adopt dynamic, cross-functional business processes to deliver optimal experiences.
CORPORATE STRATEGY
Re-designed the Cover page of the Corporate Strategy document of SAP for 2022.
Goal: To use SAP corporate branding to explore designs that reflect the values of intelligent and sustainable enterprise, community engagement and people at its core.
Photo
shoot
Researched, prepared and accumulated resources to build a proposal of how we could re-shoot Christian Klein's headshot. A headshot that reflects the personality of Christian and be the perfect step to build his personal brand apart from being the CEO of SAP.
Goal: Business headshots focusing on showcasing Christian's professionalism, dynamism, and him as a young visionaire, leading SAP’s transformation into an Intelligent Enterprise to the benefit of both customers and employees.
A business casual, slightly less formal set of shots to use on his social-media and/or for customer-facing situations. Finding the best attire and posture as they convey volumes of our personalities, which in Christian's case was to focus on being modern, credible, reliable and approachable.
Preparing the environment for the shoot as a senior executive, ideally having a couple outdoor/in-office photos to supplement the studio headshots.
“SPARKING THE ENTREPRENEURIAL MINDSETS AT SAP”
SAP.iO Global
Campaign 2021
Start Now 2021
The aim of the Global Campaign was to invite the SAP community to join in and learn entrepreneurial methods. It didn't command them to “build the future” but it really invited to “just get started”, create something, take the first step, and see where it takes them.
Goal: The goal of the campaign was inclusivity. Embracing more imaginative, abstract and incredibly versatile visuals. Striking colors from SAP.iO branding which added personality to the designs. Designs that could be used for various digital platforms, and which always stood out from the crowd.
1.
JOIN
4.
Success stories
2.
ProGram
5.
Community
3.
Apply
FEMVENTURES
As part of the Global Campaign 2021, the intrapreneruship team launched Femventures. Femventures is a podcast by SAP.iO that brings the stories of women at SAP who are currently shaping the future of the tech industry.
Goal: To use SAP.iO's brand colors in developing designs that reflect fluidity, free forms, amalgamation of ideas and no boundaries in a sense. As Femventures is all about women at SAP sharing their experiences in a male-dominated field, and inviting people to listen to them and get inspired as they talk about overcoming challenges, taking risks and embracing failure.
iNTEGRATED design
projects
EXHIBITION DESIGN
This project was part of the ‘BauNow’ collaboration between Bezalel Academy Jerusalem (Design Research) and Anhalt University Dessau (Department of Design and Architecture).
Within the international research framework of “the future of Bauhaus”, selected student projects were a part of an international exhibition which travelled around Germany and Isreal in 2019.
Exhibitions pursue different purposes. Just as we understand ‘design’, more comprehensively and in a more complex way, our notion of exhibiting gets more complex too: participatory elements complement and replace former one way approaches of knowledge transfer and presentation.
Goal: During this module I wanted to explore the following questions to better understand the little fragments of Exhibition Design:
- How can my own research benefit from the visitor’s knowledge?
- How can something intangible like ‘Process’ can be exhibited?
- How can I initiate a debate by exhibition?
CAMEL
CHARISMA
Camel Charisma' is a brand created by Lokhit Pashu Palak Sansthan, an NGO working with the camel pastoralists of Rajasthan. Their goal is to create sustainable rural livelihoods in semi-arid and arid areas.
Goal: To analyze new product development opportunities and interventions in the existing camel pastoralist resource ecosystem.
WE ARE BRINGING IT BACK
by working with the camel nomads and artisans to create exquisite and eco-friendly products like diaries, picture frames, postcards, camel milk soaps.
MY INFINITE PASSION FOR PHOTOGRAPHY
THE CAMEL HERDERS OF RAJASTHAN, INDIA.
CAPTURING ALL THE COLORS OF THE DESERT AT ITS GLORY AND ITS PEOPLE.
THANK YOU